18 Jul 2019
Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

July 18, 2019

Hoolicon, your company’s largest event, is coming back in 2020!  Your marketing team is going full force to promote this event through marketing emails, sales outreach, telemarketing, direct mail, and so much more.

With all of the various acquisition channels you’re using to promote this event, you’ll want to track them using UTMs (short for “Urchin Tracking Module”) in your URLs. Otherwise, you’ll have no idea which channels led to which signups.

But how do we capture all of that data onto one screen for an easy visual that’s ready to share with your company’s executive team?

The answer is simple! Create one “Acquisition Channels” SFDC dashboard.

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15 Jul 2019
Education, Marketing Automation Permalink

Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

July 15, 2019

Did you have a New Year resolution to learn something new? It may be July, but it’s never too late! In fact, a desire to keep learning is one of the basic traits of the very best marketers. 

Marketo can be incredibly difficult and frustrating when you are using it without any training. There are so many ways to set up smart campaigns and build programs, but if you don’t have the basic knowledge about the platform, you may be missing critical steps or missing out on all of the advanced reports that represent your hard work. I recommend doing what I did—going through the Professor M’s Academy Bootcamps to get yourself up to speed. 

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08 Jul 2019
Best Practices, Brand Awareness, Content, Lead Generation Permalink

Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

July 8, 2019

Back in 2000, the average American spent 9.4 hours online each week. Now, that number has ballooned to 23.6 hours per week. A whopping 84% of people access the internet from their smartphone, and 62% of people believe that the internet is an important tool for maintaining social relationships.

But if you think this digital revolution has made print marketing collateral go the way of the Dodo Bird, think again.

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01 Jul 2019
Best Practices, Marketing Automation Permalink

Systems in Control Part 2 – Sync The Right Way

July 1, 2019

How long should salespeople wait for marketing-qualified leads to appear in their queues?  How long should marketers wait for CRM updates to reflect in Marketo? The answer varies from business to business, but most of them seek to bring this number to as close to zero as possible. Of course, the practical delay time may lie somewhere between 5 and 10 minutes.

The first blog post in my “Systems in Control” series listed some simple ways to keep your Marketo instance running with minimal or no delays. As the next installment in this series, today’s post explains the different Marketo best practices for synchronizing to CRMs. 

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27 Jun 2019
Best Practices, Marvel Marketing Minute, Optimization Permalink

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

June 27, 2019

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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20 Jun 2019
Additional Resources, Best Practices, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Travel Tips for Jetsetting Marketers

June 20, 2019

As a marketer, business travel is inevitable. It’s important to build relationships in our profession, and there is
no better way than meeting in person, even with the popularity of video conferencing. I’ve had several
opportunities to travel domestically and internationally throughout my career as a marketer, and here are a few
tips I’ve learned along the way:

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17 Jun 2019
Best Practices, Content Permalink

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

June 17, 2019

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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13 Jun 2019
Best Practices, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Using Program Influence to Answer Your Biggest Marketing Questions

June 13, 2019

In a previous post, I talked about setting up and making your Marketo Program and Salesforce (SFDC) Campaigns work together. Now that you have had time to get your systems in order, let’s take the next step. What is that, you ask? Reporting!

Reporting has always been a challenge for marketers. Did we generate any leads? How do we prove we influenced an Opportunity? With the help of a few simple reports, I am going to help you answer these common questions. Read more

06 Jun 2019
Best Practices, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – This Marketing Operations Strategy Saves You from Overbooking Events

June 6, 2019

Given the following scenario…

The marketing operations team has built an exclusive executive event program in Marketo, and the stakeholders have met their goal of 50 registrations earlier than expected. As the teams celebrate, they later find out that there have been a flood of registrations a few days before the event. The event venue can only hold a maximum of 50 people, and the number of registrants is currently at 75. Unfortunately, the marketing operations team will need to send a rejection email to the extra registrants.

How could the marketers have avoided this situation?

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