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Target Practice – How to Hit Your Ever-Changing Account-Based Marketing Goals
When’s the last time you practiced hitting a target?
It’s no secret that the more you repeat the same motion over and over and over again, the better you become at that particular skill—just ask any NBA, NFL or MLB player. The world’s best athletes get it, so why don’t we apply the same learnings to marketing?
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4 Content Marketing Mistakes That are Truly Terrifying
Halloween is chock full of scary ghosts and goblins, but they don’t have anything on these 4 content marketing mistakes. Make any of them, and it will spell doom and gloom for your entire marketing strategy. Talk about terrifying!
2017 Summit Survival Guide: What you Need to Know, Bring and Look For
That’s right folks, it’s that time of year again…Marketo’s annual Marketing Nation Summit is just around the corner! Whether you’re manning a booth, presenting, taking notes or were just lucky enough to receive a last-minute invite, it’s going to be epic.
But this doesn’t mean you should plan on attending without a strategy in place. In fact, even just wandering the floor can require clever survival tactics. To help you “Summit” like a boss, we’ve gathered some tips and tricks based on our own attendance experience over the years. Continue reading →