The process of migrating your Marketo instance is no small feat! Like many transformative tasks in life, planning the work and working the plan is the ideal way to tackle a migration. Smooth the transition to a new instance by putting in most of the work AHEAD of time.
In our last blog, we discussed the effectiveness of customer driven content. This time, we’ll discuss the 4Cs of content creation.
Like any conscientious marketer, you’ve established goals for every product or service promotion, built a framework for delivery, considered the KPIs you’ll track, and pre-planned the reporting you’ll share with stakeholders. Checking those boxes takes care of what you need to deliver for your clients, but the content strategy to get there, however, relies not on what your needs are, but on the needs of the customer.
As an “always on” culture, we can become quickly distracted by ads, sales pitches, vaguely written emails, and the constant influx of more and more. Marketers and tech professionals read and write promotional materials, how-tos, and documentation all the time. What will gain our respect and attention is clear, descriptive messaging that outlines specifics.
According to a recent DemandLabs report, 72% of marketers are held accountable for revenue, yet 64% of marketing leaders do not have an attribution strategy in place. Of those that do, only 31% find their strategy successful.
Revenue (or opportunity) attribution is the holy grail in proving or improving marketing’s worth to C-level, but it remains a struggle to determine which campaigns, assets, and channels are contributing to the pipeline.