Paving the Way to a New Career Path

Paving the Way to a New Career Path

Deciding on a new road, up-leveling your skills, and going after what you have always wanted- this is how you make change happen. 

At Marvel Marketers, our mission is to make our clients, coworkers, and colleagues incredibly successful in marketing and technology, through expert services, training, consulting, and partnerships. This is why we created Professor M’s Academy by Marvel Marketers, to empower both people and companies by helping them acquire new digital marketing knowledge, skills, and expertise. Continue reading →

Posted by Angie Knight in Education, Training
How Customer Experience Differs From Customer Service – Part 2

How Customer Experience Differs From Customer Service – Part 2

Previously we took a look at what makes customer service and customer experience different, the impacts of customer experience and that truly customer service is not customer experience. In this blog, we will discuss our top 4 tips of what you can do to ensure you are enjoying the full benefits of customer service and customer experience.

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Posted by Esther Adekeye in Best Practices, Customer Marketing
Email Deliverability Causes vs. Solutions- Part 1

Email Deliverability Causes vs. Solutions- Part 1

We work hard to protect, nurture and grow our email databases. For many, it’s our most effective marketing channel. Yet, according to Deliverability experts, up to 20% of our emails never make it to the Inbox. What gives?

In this 3 part series we’ll discuss: 

  1. What affects email deliverability.
  2. A basic understanding of email settings and the deliverability impacts of each.
  3. Best Practices that will keep your email delivery healthy.

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Posted by Steve Kellogg in Marketing Automation, Thought Leadership
How Customer Experience Differs From Customer Service – Part 1

How Customer Experience Differs From Customer Service – Part 1

When it comes to caring for your customers, service and experience play a large role. Terms such as Customer Service, Customer Experience, and Customer Service Experience are often used interchangeably, however they mean different things. To know the difference and ensure that you’re enjoying the full benefits of them you need to truly understand what each one means. In this 2 part blog series we will explore the difference between customer service and customer experience, what impacts customer experience, and finally 4 tips to enjoy the full benefits of customer service and customer experience.

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Posted by Esther Adekeye in Best Practices, Customer Marketing
Supermoms and Dads Unite!

Supermoms and Dads Unite!

There’s a reason we dedicate an entire day to honoring Mothers & Fathers. Each day they put on their cape and take on the world, running errands, getting the kids to school, etc., all before heading to work themselves. 

Marvel Marketers may be a team of superheroes, but we recognize that even the hardest working superhero has a personal life, family responsibilities, and work demands that all require their time and attention. Having family-friendly policies and benefits that attract the best talent is important to us, so much so that we have been a recipient of the Best Places for Working Parents award for the last two years.  Continue reading →

Posted by Mary Evans in Company Culture
Re-engagement: Ignite Your Inactive Subscriber

Re-engagement: Ignite Your Inactive Subscriber

Digital marketing spend in the US is anticipated to reach 3.24 billion dollars by the year 2023. Out of all those new leads, only 20% on average generate a sale. That transfers to approx. 2.59 billion dollars loss marketing spend in 2023.

Often many digital marketers focus on acquisition because goals are often set for how many leads programs need to acquire. While this is important in the marketing funnel, it is only one part of the challenge as we go from acquisition to a qualified sale (or your ultimate success metric). 

Digital marketers use re-engagement strategy to engage inactive leads or remove inactives from the database. This not only assists in maximizing marketing ROI, but also achieves a clean, truly engaged list of subscribers.

In order to successfully re-engage these leads/customers, it is important to track your rate of churn and understand your lead-life cycle.

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Posted by Fiona Smith in Audience Engagement, Best Practices, Customer Marketing
Marketing Stack Health Check – Why You Need to See A Professional

Marketing Stack Health Check – Why You Need to See A Professional

You’ve spent time and money building your marketing infrastructure with all the digital tools you thought you needed. But are they really doing what you hoped they would do?

Has revenue grown and efficiencies increased? When was the last time you determined how well your systems are working for you? 

At Marvel Marketers, we often find inefficiencies when performing health checks with our clients—like APIs that aren’t working, unintentional self-imposed latencies in data flow, misfires of connectors, systems that are no longer in use but still cost money, or broken operational systems that have gone unnoticed. 

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Posted by Lynda Barger in Marketing Automation
Why Don’t MQLs Convert?

Why Don’t MQLs Convert?

When our Marketing Director, Pam Hege, asked me “Wasif, why don’t MQLs convert?”, I replied sarcastically, “It’s because you didn’t provide me with any quality MQLs.” 🙂 (I have some making up to do with Pam after that reply.)  

The truth is that there are several factors, and while Marketing and Sales leaders might be asking these questions differently and have different opinions, the one thing they both agree upon—and are measured on—is net new revenue.

For decades, we have evolved both Marketing and Sales processes. As leaders and as an industry, we have done it all—from naming all types of marketing funnels, to dissecting, mapping, staging, and flipping them to equally complex methods in Sales processes and stages (i.e. Sandler, Mack Hanan, Tony Parinello & Rain Group solution selling to name a few). Then, when you layer all of that on top of each organization’s and each and leader’s best practices and frameworks, you will get our current problem statement. Why is it so hard for MQLs to convert into a qualified opportunity?

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Posted by Wasif Khan in Pipeline Marketing