How Customer Experience Differs From Customer Service – Part 2

Previously we took a look at what makes customer service and customer experience different, the impacts of customer experience and that truly customer service is not customer experience. In this blog, we will discuss our top 4 tips of what you can do to ensure you are enjoying the full benefits of customer service and customer experience.

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Email Deliverability Causes vs. Solutions- Part 1

We work hard to protect, nurture and grow our email databases. For many, it’s our most effective marketing channel. Yet, according to Deliverability experts, up to 20% of our emails never make it to the Inbox. What gives?

In this 3 part series we’ll discuss: 

  1. What affects email deliverability.
  2. A basic understanding of email settings and the deliverability impacts of each.
  3. Best Practices that will keep your email delivery healthy.

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How Customer Experience Differs From Customer Service – Part 1

When it comes to caring for your customers, service and experience play a large role. Terms such as Customer Service, Customer Experience, and Customer Service Experience are often used interchangeably, however they mean different things. To know the difference and ensure that you’re enjoying the full benefits of them you need to truly understand what each one means. In this 2 part blog series we will explore the difference between customer service and customer experience, what impacts customer experience, and finally 4 tips to enjoy the full benefits of customer service and customer experience.

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Supermoms and Dads Unite!

There’s a reason we dedicate an entire day to honoring Mothers & Fathers. Each day they put on their cape and take on the world, running errands, getting the kids to school, etc., all before heading to work themselves. 

Marvel Marketers may be a team of superheroes, but we recognize that even the hardest working superhero has a personal life, family responsibilities, and work demands that all require their time and attention. Having family-friendly policies and benefits that attract the best talent is important to us, so much so that we have been a recipient of the Best Places for Working Parents award for the last two years.  Read more

Re-engagement: Ignite Your Inactive Subscriber

Digital marketing spend in the US is anticipated to reach 3.24 billion dollars by the year 2023. Out of all those new leads, only 20% on average generate a sale. That transfers to approx. 2.59 billion dollars loss marketing spend in 2023.

Often many digital marketers focus on acquisition because goals are often set for how many leads programs need to acquire. While this is important in the marketing funnel, it is only one part of the challenge as we go from acquisition to a qualified sale (or your ultimate success metric). 

Digital marketers use re-engagement strategy to engage inactive leads or remove inactives from the database. This not only assists in maximizing marketing ROI, but also achieves a clean, truly engaged list of subscribers.

In order to successfully re-engage these leads/customers, it is important to track your rate of churn and understand your lead-life cycle.

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