As an “always on” culture, we can become quickly distracted by ads, sales pitches, vaguely written emails, and the constant influx of more and more. Marketers and tech professionals read and write promotional materials, how-tos, and documentation all the time. What will gain our respect and attention is clear, descriptive messaging that outlines specifics.
According to a recent DemandLabs report, 72% of marketers are held accountable for revenue, yet 64% of marketing leaders do not have an attribution strategy in place. Of those that do, only 31% find their strategy successful.
Revenue (or opportunity) attribution is the holy grail in proving or improving marketing’s worth to C-level, but it remains a struggle to determine which campaigns, assets, and channels are contributing to the pipeline.
In this 3 part series we’ll discuss:
- What affects email deliverability.
- A basic understanding of email settings and the deliverability impacts of each.
- Best Practices that will keep your email delivery healthy.