28 Oct 2022
Best Practices Permalink

Marketing to Marketers

October 28, 2022

As an “always on” culture, we can become quickly distracted by ads, sales pitches, vaguely written emails, and the constant influx of more and more. Marketers and tech professionals read and write promotional materials, how-tos, and documentation all the time. What will gain our respect and attention is clear, descriptive messaging that outlines specifics. Read more

17 Oct 2022
Best Practices Permalink

Which Attribution Model is Right for You?

October 17, 2022

According to a recent DemandLabs report, 72% of marketers are held accountable for revenue, yet 64% of marketing leaders do not have an attribution strategy in place. Of those that do, only 31% find their strategy successful.

Revenue (or opportunity) attribution is the holy grail in proving or improving marketing’s worth to C-level, but it remains a struggle to determine which campaigns, assets, and channels are contributing to the pipeline. Read more

12 Aug 2022
Thought Leadership Permalink

What Comes First Strategy or Technology?

August 12, 2022
There seems to always be a constant flow of announcements about new marketing technologies or strategies. Software vendors show off their latest technologies, thought leaders post their latest strategies. But at some point you begin to wonder whether it’s better to focus on strategy first, then the technology, or vice versa. Does strategy drive your choice of technology or does technology influence your strategy? Which comes first, strategy or technology? The answer is neither. This isn’t really a chicken or egg scenario. In fact, focusing on which of these to start with can actually stall progress and even hinder success.  So what should you focus on? Fish.

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21 Jun 2022
Best Practices, Customer Marketing Permalink

How Customer Experience Differs From Customer Service – Part 2

June 21, 2022
Previously we took a look at what makes customer service and customer experience different, the impacts of customer experience and that truly customer service is not customer experience. In this blog, we will discuss our top 4 tips of what you can do to ensure you are enjoying the full benefits of customer service and customer experience.

Read more

06 Jun 2022
Marketing Automation, Thought Leadership Permalink

Email Deliverability Causes vs. Solutions- Part 1

June 6, 2022
We work hard to protect, nurture and grow our email databases. For many, it’s our most effective marketing channel. Yet, according to Deliverability experts, up to 20% of our emails never make it to the Inbox. What gives?

In this 3 part series we’ll discuss: 

  1. What affects email deliverability.
  2. A basic understanding of email settings and the deliverability impacts of each.
  3. Best Practices that will keep your email delivery healthy.

Read more