Email Deliverability Causes vs. Solutions- Part 2
Paving the Way to a New Career Path
How Customer Experience Differs From Customer Service – Part 2
Is your MAP working for you OR are you working for it…
You’ve spent so much time and money building your Marketing Automation Platform (MAP) infrastructure, but is it doing what you expected?
Email Deliverability Causes vs. Solutions- Part 1
In this 3 part series we’ll discuss:
- What affects email deliverability.
- A basic understanding of email settings and the deliverability impacts of each.
- Best Practices that will keep your email delivery healthy.
How Customer Experience Differs From Customer Service – Part 1
Supermoms and Dads Unite!
Marvel Marketers may be a team of superheroes, but we recognize that even the hardest working superhero has a personal life, family responsibilities, and work demands that all require their time and attention. Having family-friendly policies and benefits that attract the best talent is important to us, so much so that we have been a recipient of the Best Places for Working Parents award for the last two years. Read more
Re-engagement: Ignite Your Inactive Subscriber
Digital marketing spend in the US is anticipated to reach 3.24 billion dollars by the year 2023. Out of all those new leads, only 20% on average generate a sale. That transfers to approx. 2.59 billion dollars loss marketing spend in 2023.
Often many digital marketers focus on acquisition because goals are often set for how many leads programs need to acquire. While this is important in the marketing funnel, it is only one part of the challenge as we go from acquisition to a qualified sale (or your ultimate success metric).
Digital marketers use re-engagement strategy to engage inactive leads or remove inactives from the database. This not only assists in maximizing marketing ROI, but also achieves a clean, truly engaged list of subscribers.
In order to successfully re-engage these leads/customers, it is important to track your rate of churn and understand your lead-life cycle.
A Useful Guide For Moving – Marketo Instances
If you’ve ever had to manage a Marketo migration, then you know that it’s a lot like moving into a new house. Just like moving houses, Marketo migrations involve identifying items that won’t be coming with you, transferring everything you still want, and unpacking everything but arranging in an entirely different environment. Your goals for moving may be unique to your situation, but the goal is usually to set up everything as good as, or better than what you had before.
