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Thought Leadership
Email Deliverability Causes vs. Solutions- Part 1
We work hard to protect, nurture and grow our email databases. For many, it’s our most effective marketing channel. Yet, according to Deliverability experts, up to 20% of our emails never make it to the Inbox. What gives?
In this 3 part series we’ll discuss:
- What affects email deliverability.
- A basic understanding of email settings and the deliverability impacts of each.
- Best Practices that will keep your email delivery healthy.
A Useful Guide For Moving – Marketo Instances
If you’ve ever had to manage a Marketo migration, then you know that it’s a lot like moving into a new house. Just like moving houses, Marketo migrations involve identifying items that won’t be coming with you, transferring everything you still want, and unpacking everything but arranging in an entirely different environment. Your goals for moving may be unique to your situation, but the goal is usually to set up everything as good as, or better than what you had before.
Marketing Stack Health Check – Why You Need to See A Professional
You’ve spent time and money building your marketing infrastructure with all the digital tools you thought you needed. But are they really doing what you hoped they would do?
Has revenue grown and efficiencies increased? When was the last time you determined how well your systems are working for you?
At Marvel Marketers, we often find inefficiencies when performing health checks with our clients—like APIs that aren’t working, unintentional self-imposed latencies in data flow, misfires of connectors, systems that are no longer in use but still cost money, or broken operational systems that have gone unnoticed.
Why Don’t MQLs Convert?
When our Marketing Director, Pam Hege, asked me “Wasif, why don’t MQLs convert?”, I replied sarcastically, “It’s because you didn’t provide me with any quality MQLs.” 🙂 (I have some making up to do with Pam after that reply.)
The truth is that there are several factors, and while Marketing and Sales leaders might be asking these questions differently and have different opinions, the one thing they both agree upon—and are measured on—is net new revenue.
For decades, we have evolved both Marketing and Sales processes. As leaders and as an industry, we have done it all—from naming all types of marketing funnels, to dissecting, mapping, staging, and flipping them to equally complex methods in Sales processes and stages (i.e. Sandler, Mack Hanan, Tony Parinello & Rain Group solution selling to name a few). Then, when you layer all of that on top of each organization’s and each and leader’s best practices and frameworks, you will get our current problem statement. Why is it so hard for MQLs to convert into a qualified opportunity?
Ahem… A Poem… In Celebration of 7 Years
Dear Marvel Marketers… from a future Date
Congratulations on your 7 year birthday… Celebrate!
That went fast, or so it’s easy now to proclaim,
But I know we really remember every brick and stone we laid
We remember all the friends along the way
Those who cheered or simply listened to what we had to say
And wow what amazing employees joined along the way
And much #gratitude for them every single day
And sometimes their work leaves little to say
For it is inspires us all even today
And #gratitude for the clients who trusted us early on
To help their digital transformation from here to beyond
And #gratitude to our industry friends and partners for their support
Who always remember us in their amazing industry efforts
And all Superheroes battle villains from time to time
But never did it disrupt the journey or beauty of the climb
And #gratitude to those who let us help through #MPACT
When we were the ones gaining through service… that’s a fact.
And #gratitude for 7 years of lessons learned
And #gratitude for 7 years of badges earned
And #gratitude for 7 years of opportunities to give back
And #gratitude of 7 years of remembering that important fact
And let’s not forget the #gratitude for courage to swing big
And let’s not forget the fortitude and required grit
And let’s take a minute to reflect on our world tour…
San Mateo, Austin, Belfast… Stay tuned for more
Let’s celebrate our amazing Pioneers
Without whom there would be no reason for cheers
Here is to Team Purple and the Marketo Nation
Here is to Engagio, and congrats on the acquisition
Let’s not forget Scott’s incredible Martech Stack
That’s kept us all busy… and all 7 years at that
And then among all this celebration, let’s be true
That all great success has loss, too
#Gratitude for the sacrifices made by others
During pandemics and hopefully no others
Thank you to the front line helpers and the bravery
You gave us all strength in a major way
And do not despair on what may come
The Great Pause gave us lessons granted only to some
We learned to stop and take a breath
We learned to soften every step
We learned how heroes emerge
Almost the minute we felt submerged
Some sewed masks as their superpower
Some worked every waking hour
Some helped neighbors and the elderly
Some took to educating everybody
But we saw most choose hope over despair
And we saw love, honesty and care
And so we have #gratitude for success even with difficulty
And #gratitude that we know the importance of humility
And the next 7 years will be better than the first
And our goals give us a special kind of thirst
Of hope and growth that lets us make and MPACT
And of #gratitude and passion so we can give back
And after we have a big old slice of cake
And after we take the time to celebrate…
We hope this success on all of you
Because you really can’t do a description justice, in true
So here is to shared success and cheers
And here is to Marvel Marketers and 7 years.
COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond
Mankind’s one true nature is to survive and evolve. Throughout its existence, mankind has experienced large and small natural and self-inflicted disasters. Each incident, however much more disastrous than its predecessor, has enabled our species to rise up, come together, and come out stronger not only as people but as a species.
The COVID-19 virus is an example of the human species at its finest.
Ready, Set… Change! The Story of a Pandemic Pivot
No organization has been immune to changes forced by COVID-19. Businesses both big and small have had to make massive pivots quickly, and oftentimes, those pivots have been wildly different than anything they’d ever expected.
And sometimes that requires a superhero-sized effort.
One of our Fortune 25 clients is no different. The company had created a division specifically to share skills and insights that help job-seekers grow their careers and help small- and medium-sized business owners grow their organizations. The original plan was to give these sessions a more personal feel by meeting in person at events around New York City.
But COVID-19 had other plans.
A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?
For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.
Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua.
Systems in Control Part 3 – More Better Data
How well do you understand your best customers? It’s a simple but loaded question.
Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.