06 Jun 2019
Best Practices, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – This Marketing Operations Strategy Saves You from Overbooking Events

June 6, 2019

Given the following scenario…

The marketing operations team has built an exclusive executive event program in Marketo, and the stakeholders have met their goal of 50 registrations earlier than expected. As the teams celebrate, they later find out that there have been a flood of registrations a few days before the event. The event venue can only hold a maximum of 50 people, and the number of registrants is currently at 75. Unfortunately, the marketing operations team will need to send a rejection email to the extra registrants.

How could the marketers have avoided this situation?

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30 May 2019
Brand Awareness, Content, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

May 30, 2019

Why is the right brand voice so important?

It gives your business a consistent personality, which makes it easier for people to know what you do and how you do it. In fact, people should be able to recognize your content even if your logo isn’t sitting right next to it. But without the right brand voice, this will never happen.

Having an inconsistent brand voice—or, worse, no distinguishable brand voice at all—is a problem that can strike any business in any industry, but it’s especially common among growing organizations. After all, the more people you add to your team, the higher your odds of different voices sneaking into your content.

So how do you create a brand voice that makes you sound awesome?

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23 May 2019
Brand Awareness, Content, Marvel Marketing Minute Permalink

Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

May 23, 2019

You’ve got an innovative idea, you’ve got a decent budget to work with, and you’ve got a great invite list. That event you’re planning is destined to succeed, right?

There’s one thing you could be missing, though. If you want your event to be as successful as possible, you need the right content strategy to go along with it. Do you have one?

Be warned—you can’t just throw together a quick email invite and call it a day. Successful corporate events require a precise content plan, and to develop yours, start by doing these 3 things:

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20 May 2019
Marketing Automation, Optimization Permalink

A Marketo Token’s Superpower? Streamlining Your Programs

May 20, 2019

As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.

Enter, the Marketo Token.

Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.

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16 May 2019
Content, Lead Generation, Marvel Marketing Minute, Social Media Permalink

Marvel Marketing Minute – Driving Engagement in Latin America

May 16, 2019

If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.

Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:

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13 May 2019
Brand Awareness, Lead Generation, Social Media Permalink

The 5 Best Reasons to Make Social Media a Must-Have in Your Marketing Arsenal

May 13, 2019

There are 5.11 billion unique mobile users in the world, and 3.48 billion people are using social media. Users on the top social platforms keep going up—like Facebook with 2.32 billion active users, Instagram with 1 billion active users, and LinkedIn with 610 million users.

With the increase in the use of mobile devices, businesses are seeing a value to social media as a way to communicate their brand, products, and services. For example, in 2018, social ad spend increased by 32%. Social media is industry-agnostic, and businesses are growing their social presence as part of their marketing plans.

Having managed social media platforms in the Animal Health and Biotechnology industries, I’m a firm believer that social media is a powerful tool for every business because of the 5 reasons below:

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06 May 2019
Best Practices, Marketing Automation Permalink

Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

May 6, 2019

The birds are chirping, and the sun is finally starting to shine. It’s official—spring has arrived! It’s time to organize that closet, pick up the broom, and get rid of all the clutter. While this annual ritual of meticulously cleaning and sorting is in full swing, you should also make sure you give your data a good clean!

Companies, both small and large, must keep up with tidying up their virtual closets on a regular basis. As we continue to collect an increasing amount of data, there are steps we must take to ensure our data is clean, organized, and updated appropriately.

Let’s review some tips to help you stay on track and give your data the spring cleaning it deserves.

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02 May 2019
Content, Marvel Marketing Minute, Optimization Permalink

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

May 2, 2019

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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