It’s very easy to get wrapped up in the day-to-day stresses of your life. We’re all guilty of it. But on July 25th, our superheroes had a chance to step out of our normal daily lives and truly make an impact on some of the people who need it most.
And they made a huge impact on us, too.
Let’s take a quick trip back in time to 1986…
Remember Ben Stein’s character in Ferris Bueller’s Day Off? He was, quite possibly, the most boring teacher to ever exist on the planet. His students stared blankly into space, tried to fight off naps, and even drooled on their desks.
Here in 2019, there’s plenty of digital content that evokes the same responses. But unlike high school students, prospects and customers aren’t forced to listen to you until the bell rings. Unless you grab attention right out of the gate, people are going to click the “Back” button faster than Ben Stein can say, “Anyone? Anyone?”
So how do you inject some much-needed excitement into your content—without being cheesy and over-the-top?
Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you?
If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.
If you’ve ever bought or signed up for anything online, you’ve received a transactional email. Things like order confirmations, account creation confirmations, and shipping confirmations are all vital responses to doing business on the web. They’re so vital, in fact, that they receive 8 times as many opens as “regular” marketing emails.
With all of those extra opens, wouldn’t it be nice to get some extra engagement out of them?
Transactional emails can be a valuable tool for building relationships and boosting revenue, but most organizations overlook them. Here are 4 ways that you can buck the trend and take full advantage of them:
It may be the dog days of summer, but 2020 should already be on your mind. It’s time to dig through their 2019 stats, read up on the latest trends, try to decipher the latest and greatest ideas from the marketing visionaries—all on a quest to figure out the perfect strategy. There are so many technologies emerging, so the challenge we face is looking at what worked last year, what is on it’s way out, and what new technology holds a promise of more demand.
As we move into 2020, marketers will continue to try to engage their prospects on more meaningful levels, building conversations geared toward gathering more data to empower them to push the right content at the right time.
So how do we start a conversation and keep it going?
Hoolicon, your company’s largest event, is coming back in 2020! Your marketing team is going full force to promote this event through marketing emails, sales outreach, telemarketing, direct mail, and so much more.
With all of the various acquisition channels you’re using to promote this event, you’ll want to track them using UTMs (short for “Urchin Tracking Module”) in your URLs. Otherwise, you’ll have no idea which channels led to which signups.
But how do we capture all of that data onto one screen for an easy visual that’s ready to share with your company’s executive team?
The answer is simple! Create one “Acquisition Channels” SFDC dashboard.
Did you have a New Year resolution to learn something new? It may be July, but it’s never too late! In fact, a desire to keep learning is one of the basic traits of the very best marketers.
Marketo can be incredibly difficult and frustrating when you are using it without any training. There are so many ways to set up smart campaigns and build programs, but if you don’t have the basic knowledge about the platform, you may be missing critical steps or missing out on all of the advanced reports that represent your hard work. I recommend doing what I did—going through the Professor M’s Academy Bootcamps to get yourself up to speed.
The marketing strategies you create are only as good as the actionable insights you’re able to draw from your data. And in order to get the most out of your data, you need to create phenomenal reports.
Here’s how:
Back in 2000, the average American spent 9.4 hours online each week. Now, that number has ballooned to 23.6 hours per week. A whopping 84% of people access the internet from their smartphone, and 62% of people believe that the internet is an important tool for maintaining social relationships.
But if you think this digital revolution has made print marketing collateral go the way of the Dodo Bird, think again.
How long should salespeople wait for marketing-qualified leads to appear in their queues? How long should marketers wait for CRM updates to reflect in Marketo? The answer varies from business to business, but most of them seek to bring this number to as close to zero as possible. Of course, the practical delay time may lie somewhere between 5 and 10 minutes.
The first blog post in my “Systems in Control” series listed some simple ways to keep your Marketo instance running with minimal or no delays. As the next installment in this series, today’s post explains the different Marketo best practices for synchronizing to CRMs.
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