03 Jun 2020
Marketing Automation Permalink

Ready, Set… Change! The Story of a Pandemic Pivot

June 3, 2020

No organization has been immune to changes forced by COVID-19. Businesses both big and small have had to make massive pivots quickly, and oftentimes, those pivots have been wildly different than anything they’d ever expected.

And sometimes that requires a superhero-sized effort.

One of our Fortune 25 clients is no different. The company had created a division specifically to share skills and insights that help job-seekers grow their careers and help small- and medium-sized business owners grow their organizations. The original plan was to give these sessions a more personal feel by meeting in person at events around New York City.

But COVID-19 had other plans.

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27 May 2020
Events Marketing Permalink

A Tale of Two Truths – Event Marketing in a COVID-19 World

May 27, 2020

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.”

     – Charles Dickens, A Tale of Two Cities

First published in 1859, Charles Dickens had no way of predicting the Spanish Flu Epidemic that would sweep through the world 59 years later and infect over 500 million people. And now, 161 years later, here we are in 2020 facing our own pandemic. 

For those of us in the event industry, this is the winter of our despair. 

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21 May 2020
Company News, Superheroes in the News Permalink

Superhero-Sized Wins – The Stevie® Awards

May 21, 2020

When our CEO, Maneeza Aminy, founded Marvel Marketers in 2013, she did so with five specific values in mind:

  • Be Accountable
  • Own It
  • Figure It Out
  • Make It Excellent
  • Make an Impact

As the company has grown, so has the emphasis on these core values. They govern everything our superheroes do in their daily work. These five values make Marvel Marketers a leader in the industry, a trusted partner to our clients, a contributor to the greater good, a great place to build a career, and allow us to win each and every day.

“You can win in lots of ways,” Maneeza explained at the end of 2019. “You can give to others, you can build careers, you can make clients successful.”

And now, living our values has allowed us to win in one more way. Selected from more than 3,600 nominations, Marvel Marketers has won three of the Stevie Awards’ 2020 American Business Awards®.

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07 Oct 2019
Brand Awareness, Content Permalink

3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

October 7, 2019

It’s never too early to start planning your holiday email marketing strategy. Because, let’s face it, marketing during the holidays is hard. People only have so much money to spend, their inboxes are overflowing, and thanks to things like parties, cookie baking, and family vacations, their time is incredibly limited.

It’s estimated that holiday purchases make up a whopping 20% of all retail purchases in the US, and online holiday shopping gets more popular every year. During the 2018 holiday season, shoppers spent $122 billion with online retailers, which is 17.4% more than in 2017 and over 30% more than in 2016.

So how do you take full advantage of the holiday season and make your way to the top of people’s inboxes?

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03 Oct 2019
Content, Marvel Marketing Minute, Optimization Permalink

Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

October 3, 2019

It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.

Here are three projects where our superheroes did exactly that:

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26 Sep 2019
Additional Resources, Marketing Automation Permalink

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

September 26, 2019

For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.

Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua. 

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23 Sep 2019
Best Practices, Marketing Automation, Optimization Permalink

Systems in Control Part 3 – More Better Data

September 23, 2019

How well do you understand your best customers?  It’s a simple but loaded question.  

Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.

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19 Sep 2019
Content, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

September 19, 2019

You could offer the very best products and services in the world, but does the rest of the world know that?

They may not if your web design isn’t right.

According to research done by One Day Labs, 75% of users say they judge a company’s credibility based on its web design, and 94% of first impressions are design-driven. For you, this means the right framework is vital.

How do you create it?

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16 Sep 2019
Content, Lead Generation Permalink

AI and Content Marketing – The Future is Officially Upon Us

September 16, 2019

If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.

So how can it affect your content marketing strategy?

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12 Sep 2019
Best Practices, Content, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

September 12, 2019

Imagine this…

You’re in charge of a major event and those email invites that are scheduled to be sent out today aren’t going out anytime soon. You silently start freaking out because you had chosen this specific send date in order to give your invitees an entire month to RSVP, and the number of registrants is the biggest key result that your boss is using to measure your success.

How do you make sure this never happens again?

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