If you’ve ever had to manage a Marketo migration, then you know that it’s a lot like moving into a new house. Just like moving houses, Marketo migrations involve identifying items that won’t be coming with you, transferring everything you still want, and unpacking everything but arranging in an entirely different environment. Your goals for moving may be unique to your situation, but the goal is usually to set up everything as good as, or better than what you had before.
Marketing Stack Health Check – Why You Need to See A Professional
You’ve spent time and money building your marketing infrastructure with all the digital tools you thought you needed. But are they really doing what you hoped they would do?
Has revenue grown and efficiencies increased? When was the last time you determined how well your systems are working for you?
At Marvel Marketers, we often find inefficiencies when performing health checks with our clients—like APIs that aren’t working, unintentional self-imposed latencies in data flow, misfires of connectors, systems that are no longer in use but still cost money, or broken operational systems that have gone unnoticed.
Why Don’t MQLs Convert?
When our Marketing Director, asked me “Wasif, why don’t MQLs convert?”, I replied sarcastically, “It’s because you didn’t provide me with any quality MQLs.” 🙂 (I have some making up to do after that reply.)
The truth is that there are several factors, and while Marketing and Sales leaders might be asking these questions differently and have different opinions, the one thing they both agree upon—and are measured on—is net new revenue.
For decades, we have evolved both Marketing and Sales processes. As leaders and as an industry, we have done it all—from naming all types of marketing funnels, to dissecting, mapping, staging, and flipping them to equally complex methods in Sales processes and stages (i.e. Sandler, Mack Hanan, Tony Parinello & Rain Group solution selling to name a few). Then, when you layer all of that on top of each organization’s and each and leader’s best practices and frameworks, you will get our current problem statement. Why is it so hard for MQLs to convert into a qualified opportunity?
Love Every Lead – Nurturing Strategies That Convert in Today’s Crowded Digital World
In a time of such uncertainty and volatility, it is amazing to see how rapidly organizations have been able to pivot their business strategies to adapt to the times. In fact, if you are reading this blog post, you are likely a marketer who also had to quickly pivot to a 100% digital strategy with little-to-no room for error. It’s a huge feat, but you’re doing it, and you’re doing great!
But guess who else pivoted their entire marketing strategy? Your competitors, and all of their friends. Now everyone is flooding the digital space with flashy incentives and competing for your leads’ attention. So the question now is: How do we effectively nurture our leads in an oversaturated digital space?
Whether Upskilling or Reskilling, Always Be Learning
Last week, our CEO, Maneeza Aminy, kicked off our virtual Digital Transformation Journey for business and marketing students at Ulster University in Belfast, Northern Ireland. This journey will run throughout the summer with a variety of hands-on digital marketing courses and some MarTech training events to arm these students with the superpowers they’ll need to compete and succeed in the industry.
Early in the conversation, Maneeza asked the question that many students were probably wondering, “Why do I need to go on this journey?” Most of the attendees are studying marketing and business now, or have recently graduated with a degree.
Her answer, “so you are not left behind.”
Ahem… A Poem… In Celebration of 7 Years
Dear Marvel Marketers… from a future Date
Congratulations on your 7 year birthday… Celebrate!
That went fast, or so it’s easy now to proclaim,
But I know we really remember every brick and stone we laid
We remember all the friends along the way
Those who cheered or simply listened to what we had to say
And wow what amazing employees joined along the way
And much #gratitude for them every single day
And sometimes their work leaves little to say
For it is inspires us all even today
And #gratitude for the clients who trusted us early on
To help their digital transformation from here to beyond
And #gratitude to our industry friends and partners for their support
Who always remember us in their amazing industry efforts
And all Superheroes battle villains from time to time
But never did it disrupt the journey or beauty of the climb
And #gratitude to those who let us help through #MPACT
When we were the ones gaining through service… that’s a fact.
And #gratitude for 7 years of lessons learned
And #gratitude for 7 years of badges earned
And #gratitude for 7 years of opportunities to give back
And #gratitude of 7 years of remembering that important fact
And let’s not forget the #gratitude for courage to swing big
And let’s not forget the fortitude and required grit
And let’s take a minute to reflect on our world tour…
San Mateo, Austin, Belfast… Stay tuned for more
Let’s celebrate our amazing Pioneers
Without whom there would be no reason for cheers
Here is to Team Purple and the Marketo Nation
Here is to Engagio, and congrats on the acquisition
Let’s not forget Scott’s incredible Martech Stack
That’s kept us all busy… and all 7 years at that
And then among all this celebration, let’s be true
That all great success has loss, too
#Gratitude for the sacrifices made by others
During pandemics and hopefully no others
Thank you to the front line helpers and the bravery
You gave us all strength in a major way
And do not despair on what may come
The Great Pause gave us lessons granted only to some
We learned to stop and take a breath
We learned to soften every step
We learned how heroes emerge
Almost the minute we felt submerged
Some sewed masks as their superpower
Some worked every waking hour
Some helped neighbors and the elderly
Some took to educating everybody
But we saw most choose hope over despair
And we saw love, honesty and care
And so we have #gratitude for success even with difficulty
And #gratitude that we know the importance of humility
And the next 7 years will be better than the first
And our goals give us a special kind of thirst
Of hope and growth that lets us make and MPACT
And of #gratitude and passion so we can give back
And after we have a big old slice of cake
And after we take the time to celebrate…
We hope this success on all of you
Because you really can’t do a description justice, in true
So here is to shared success and cheers
And here is to Marvel Marketers and 7 years.
10,000 Green Circles Are Providing Hope Where It Has Been Forgotten
Here at Marvel Marketers, we want our work to make an impact that reaches far beyond marketing, beyond technology, beyond ourselves, and beyond the world. That’s why we founded our non-profit foundation, Mpact, in 2017.
Over these last few years, we’ve have joined forces to make a Mpact on the people and communities who need it most. This year our Mpact mission is to “Remind Others of Hope When It Is Forgotten.”
Little did we know how true that theme would ring in 2020.
COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond
Mankind’s one true nature is to survive and evolve. Throughout its existence, mankind has experienced large and small natural and self-inflicted disasters. Each incident, however much more disastrous than its predecessor, has enabled our species to rise up, come together, and come out stronger not only as people but as a species.
The COVID-19 virus is an example of the human species at its finest.
Is Messaging the Missing Link in Your Marketing Strategy?
Who are you talking to and what are you trying to say?
You need a specific answer to each of these questions in order to create content that makes your overall marketing strategy a success.
Content comes in many different forms—emails, social media posts, product pages, blog posts, the list goes on and on—but the messaging you use in all of them should be the same. It’s the messaging that turns content publishing into a full-fledged content marketing strategy.
Find Quick Revenue with Customer Marketing
As B2B marketers across the country work to get back on track, one of the toughest challenges they face is rebuilding the pipeline for their sales colleagues to drive revenue. After pausing ad campaigns, canceling live events, and pivoting marketing messages from “engage with us” to “we care,” the flow of qualified leads may have slowed to a trickle.
