As a marketer, business travel is inevitable. It’s important to build relationships in our profession, and there is
no better way than meeting in person, even with the popularity of video conferencing. I’ve had several
opportunities to travel domestically and internationally throughout my career as a marketer, and here are a few
tips I’ve learned along the way:
Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.
That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:
In a previous post, I talked about setting up and making your Marketo Program and Salesforce (SFDC) Campaigns work together. Now that you have had time to get your systems in order, let’s take the next step. What is that, you ask? Reporting!
Reporting has always been a challenge for marketers. Did we generate any leads? How do we prove we influenced an Opportunity? With the help of a few simple reports, I am going to help you answer these common questions. Read more
Given the following scenario…
The marketing operations team has built an exclusive executive event program in Marketo, and the stakeholders have met their goal of 50 registrations earlier than expected. As the teams celebrate, they later find out that there have been a flood of registrations a few days before the event. The event venue can only hold a maximum of 50 people, and the number of registrants is currently at 75. Unfortunately, the marketing operations team will need to send a rejection email to the extra registrants.
How could the marketers have avoided this situation?
While “Power User” might sound like a superhero term, it’s actually a vital role for any organization that uses a marketing automation tool. But what exactly is a Power User? And what should you do if you don’t have one?
Why is the right brand voice so important?
It gives your business a consistent personality, which makes it easier for people to know what you do and how you do it. In fact, people should be able to recognize your content even if your logo isn’t sitting right next to it. But without the right brand voice, this will never happen.
Having an inconsistent brand voice—or, worse, no distinguishable brand voice at all—is a problem that can strike any business in any industry, but it’s especially common among growing organizations. After all, the more people you add to your team, the higher your odds of different voices sneaking into your content.
So how do you create a brand voice that makes you sound awesome?
You’ve got an innovative idea, you’ve got a decent budget to work with, and you’ve got a great invite list. That event you’re planning is destined to succeed, right?
There’s one thing you could be missing, though. If you want your event to be as successful as possible, you need the right content strategy to go along with it. Do you have one?
Be warned—you can’t just throw together a quick email invite and call it a day. Successful corporate events require a precise content plan, and to develop yours, start by doing these 3 things:
As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.
Enter, the Marketo Token.
Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.
If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.
Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:
There are 5.11 billion unique mobile users in the world, and 3.48 billion people are using social media. Users on the top social platforms keep going up—like Facebook with 2.32 billion active users, Instagram with 1 billion active users, and LinkedIn with 610 million users.
With the increase in the use of mobile devices, businesses are seeing a value to social media as a way to communicate their brand, products, and services. For example, in 2018, social ad spend increased by 32%. Social media is industry-agnostic, and businesses are growing their social presence as part of their marketing plans.
Having managed social media platforms in the Animal Health and Biotechnology industries, I’m a firm believer that social media is a powerful tool for every business because of the 5 reasons below:
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