23 Sep 2019
Best Practices, Marketing Automation, Optimization Permalink

Systems in Control Part 3 – More Better Data

September 23, 2019

How well do you understand your best customers?  It’s a simple but loaded question.  

Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.

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19 Sep 2019
Content, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

September 19, 2019

You could offer the very best products and services in the world, but does the rest of the world know that?

They may not if your web design isn’t right.

According to research done by One Day Labs, 75% of users say they judge a company’s credibility based on its web design, and 94% of first impressions are design-driven. For you, this means the right framework is vital.

How do you create it?

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16 Sep 2019
Content, Lead Generation Permalink

AI and Content Marketing – The Future is Officially Upon Us

September 16, 2019

If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.

So how can it affect your content marketing strategy?

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12 Sep 2019
Best Practices, Content, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

September 12, 2019

Imagine this…

You’re in charge of a major event and those email invites that are scheduled to be sent out today aren’t going out anytime soon. You silently start freaking out because you had chosen this specific send date in order to give your invitees an entire month to RSVP, and the number of registrants is the biggest key result that your boss is using to measure your success.

How do you make sure this never happens again?

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29 Aug 2019
Best Practices, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Using Marketo Notifications to Take Control of Your Instance

August 29, 2019

As a Marketo admin, there are tons of data and processes that you have to keep your eyes on and monitor at all times. Depending on the size of your instance, this can be a daunting task. 

Thankfully, Marketo has a handy tool that will save you tons of time when trying to keep track of your instance—Marketo Notifications. Once you know how to read and understand Marketo Notifications, they become a great asset to add to your marketing tool belt.

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26 Aug 2019
Content, Marketing Automation, Optimization Permalink

Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

August 26, 2019

No matter your industry, your audience, and your marketing initiatives, your ongoing success depends on one thing—properly analyzing your content’s performance. After all, if your words, videos, images, and graphics aren’t resonating with your audience, your marketing strategy will never generate the results you want.

But lots of organizations aren’t analyzing the right way, and that’s where this strategy comes in.

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15 Aug 2019
Best Practices, Marketing Automation, Marvel Marketing Minute Permalink

Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

August 15, 2019

Our superheroes battle a number of villains, but clutter is one of the biggest. After all, cluttered marketing automation instances aren’t nearly as efficient or as accurate.

Clutter can sneak in a number of ways. Maybe you inherited a messy instance. Maybe your database has grown by leaps and bounds and you can’t keep up with it all. Maybe your company doesn’t have a policy in place to keep your instance clean and you don’t know where to begin to fix it.

Whatever the reason, let’s harness the power of one of Netflix’s favorite personalities—tidying expert Marie Kondo—to clean it out!

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12 Aug 2019
Brand Awareness, Content Permalink

Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

August 12, 2019

Some of the most powerful content comes from your customers themselves. Testimonials are great, but why rely solely on a short testimonial when you can also write a case study that digs deeper into the details and shows a more powerful impact?

Right now, you’re probably asking “How do I create a compelling case study?”

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