Maintaining a clean database is one of the hardest–-and most time-consuming–-parts of a marketer’s job. To make things easier, we’ve created a step-by-step process full of best practices that will help you normalize key data sets in your marketing automation platform.
Want Lead Scoring Success? Use This Strategy
People tend to think that creating an effective lead scoring plan is challenging, but it doesn’t have to be. In fact, it can be a great interactive process between your sales and marketing teams that helps strengthen their relationship.
How does lead scoring work? Read more
For Our 5th Birthday, We’re Making an Mpact!
If you read my last blog post, you know that MarvelMarketers is celebrating its 5th birthday this month and that we’ve created something big to take our work beyond the marketing world.
Our thirst for truly being heroic every single day made the decision to launch our non-profit foundation, Mpact, super easy. The second I spoke of the vision, our superheroes lined up to help!
So, “Why so serious?” Why a formal foundation?
Happy 5th Birthday Marvel Marketers!
Google says: “It takes 5 years to get to know someone”.
That’s the first option that pops up in Google’s search box when you type in “It takes 5 years to”.
Why am I searching for such a phrase?
It is Marvel Marketers’ five year anniversary (Happy Birthday to us!!), and I wanted to know what other amazing things take five years to do.
But there’s actually a more compelling a question to ask – What have I learned about Marvel Marketers in the last five years? Or more importantly, what have we come to be KNOWN for in our five years by you, our industry friends?
7 Tips for Landing Page Success
Landing pages are essential to any digital lead generation effort, but are you creating landing pages that drive conversions or act as a repellent? If you want to see landing page success, you need to get these 7 things right:
The Final Countdown Has Begun – Are You Ready for GDPR?
GDPR.
It’s only four little letters, but it’s about to have a giant impact on your sales and marketing efforts.
The European Union’s General Data Protection Regulation goes into effect tomorrow, May 25th. If you don’t comply with GDPR, you may have to stop all of your marketing in the EU, and you could face heavy fines.
4 Quick Tips on How to Jump into Marketo for Newbies
You’ve already purchased Marketo, so you know what a great tool it is and how it can take your marketing to new heights. But where to start?
Here are a few tips on how to dip a toe (or 4) into this deep pool of complex software before you dive in.
Read more
7 Tips for Naming Your Marketo Programs the Right Way
Whether you’re part of a team of 20+ marketers for a major enterprise or the lone marketer for an ambitious start up, we all have dreams of a more organized and manageable Marketo instance. Having a good program naming convention is one way to clean things up, and it can also do wonders for your reporting.
Since programs are automatically sorted chronologically in folders and reports, consistent naming conventions will also make it easier to search for programs, add an asset to a smart list or flow step, and filter by “program name” in an RCE report.
Having worked with hundreds of customers on optimizing their Marketo instances myself, here are my top 7 must-follow tips for naming Marketo programs: Read more
Get the Nurture Results Your Team Actually Needs
It’s a brand new quarter, and chances are your Demand Gen team is hungry to launch an engagement program. As it turns out, they even have the proposed program outlined, including how they will determine success—5 unique clicks across different email assets.
You think about the possible ways to track this, and your first instinct is to set up a “clicks link” email trigger in Marketo. From there, you would just add the right link and the minimum number of time constraints possible. Done, right?
Well, not quite.
The constraint parameter you’ve added in this instance doesn’t actually account for unique clicks. Crap. Lucky for you (and the rest of us Marketo users out there), there’s another way to do this by using a custom field. Let’s set one up for this hypothetical situation together.
How to Tell if Your Content Deserves a Crown (or Exile)
I know you hear it.
That not-so-subtle chant of “Content is king!” ringing in your ears. But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.
Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.
Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Read more
