13 Aug 2018
Company News Permalink

Donating Blood – There are Lots of Reasons to Become Someone’s Superhero

August 13, 2018

In the time it takes you to read this sentence, someone in America will need blood. Whether it’s a car accident victim or a cancer patient who needs transfusions throughout his treatment, there is a very strong need for blood across the country.

Because of this need, our superheroes decided to take action. Our non-profit foundation, Mpact, will be a Community Partner at the Oakland A’s Blood Drive on August 26, 2018.

(Not in the Bay Area? Join our team of real-life superheroes by pledging your support to the online blood drive we’re hosting with the Red Cross, Sleeves Up.)

Read more

24 Jul 2018
Company News, Superheroes in the News Permalink

For Our 5th Birthday, We’re Making an Mpact!

July 24, 2018

If you read my last blog post, you know that MarvelMarketers is celebrating its 5th birthday this month and that we’ve created something big to take our work beyond the marketing world.

Our thirst for truly being heroic every single day made the decision to launch our non-profit foundation, Mpact, super easy. The second I spoke of the vision, our superheroes lined up to help!

So, “Why so serious?” Why a formal foundation?  

Read more

20 Jan 2018
Best Practices, Education, Marketing Automation, Optimization Permalink

7 Tips for Naming Your Marketo Programs the Right Way

January 20, 2018

Whether you’re part of a team of 20+ marketers for a major enterprise or the lone marketer for an ambitious start up, we all have dreams of a more organized and manageable Marketo instance. Having a good program naming convention is one way to clean things up, and it can also do wonders for your reporting.

Since programs are automatically sorted chronologically in folders and reports, consistent naming conventions will also make it easier to search for programs, add an asset to a smart list or flow step, and filter by “program name” in an RCE report.

Having worked with hundreds of customers on optimizing their Marketo instances myself, here are my top 7 must-follow tips for naming Marketo programs: Read more

12 Oct 2017
Additional Resources, Best Practices, Education, Marketing Automation, Optimization Permalink

Get the Nurture Results Your Team Actually Needs

October 12, 2017

It’s a brand new quarter, and chances are your Demand Gen team is hungry to launch an engagement program. As it turns out, they even have the proposed program outlined, including how they will determine success—5 unique clicks across different email assets.

You think about the possible ways to track this, and your first instinct is to set up a “clicks link” email trigger in Marketo. From there, you would just add the right link and the minimum number of time constraints possible. Done, right? 

Well, not quite.

The constraint parameter you’ve added in this instance doesn’t actually account for unique clicks. Crap. Lucky for you (and the rest of us Marketo users out there), there’s another way to do this by using a custom field. Let’s set one up for this hypothetical situation together.

Read more