Marvel Marketers Blog - Page 15 of 17 - The Heroes Are Coming!

21 Jun 2017

Marvel Marketers Best Practices, Brand Awareness, Content, Marketing Automation, Optimization, Social Media Permalink

How to Tell if Your Content Deserves a Crown (or Exile)

Marvel Marketers June 21, 2017

I know you hear it.

That not-so-subtle chant of “Content is king!” ringing in your ears. But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.

Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.

Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Read more

08 Jun 2017

Marvel Marketers Account Based Marketing, Best Practices, Lead Generation, Marketing Automation Permalink

The Fathers of Decision Analysis and A Warning For Marketers

Marvel Marketers June 8, 2017

When I travel, I read… a lot.

It’s really my only quiet time to catch up on all of the articles, books and blog posts that I’ve flagged to read during my almost non-existent downtime. And, to be honest with you, I LOVE Vanity Fair. The writing is superb and the storytelling takes me on a journey, usually teaching me something new and interesting too.

I was recently catching up on the December 2016 issue, and came across a story titled, “Bond of Brilliance.” Written by the author of Moneyball, this article predated even that tale. You know…the one about how the Oakland A’s used statistics to come from behind and form a winning team? Or maybe you know it better as “that one baseball movie with Brad Pitt”?

Either way, the article outlines how the Moneyball methodology works (and can work) for a while, but ultimately fails. It explores the topic of why relying on data only, in place of human intelligence and intuition, almost always leads to failure in the long run.

I found this subject so fascinating that I read the article twice, especially since it contradicted my own personal mantra as a digital marketer, that data is the only “real” truth that I can rely on in my work. Read more

30 May 2017

Rebecca Chase Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation Permalink

How to Prepare for Marketo’s New MCE

Rebecca Chase May 30, 2017

So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored to be more scenario-based, which means that test takers have to REALLY understand the platform to pass.

Here’s 4 things guaranteed to help you get prepped and (hopefully) ace the test the first time:

Import Your Lists the Easy Way

Rebecca Chase May 24, 2017

You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising leads. So, now what?…

It’s time to get those leads into Marketo and follow up with every last one of them A.S.A.P, especially while you and your company are still fresh on their minds. Read more

13 Apr 2017

Marvel Marketers Account Based Marketing, Brand Awareness, Company News, Marketing Automation, Uncategorized Permalink

2017 Summit Survival Guide: What you Need to Know, Bring and Look For

Marvel Marketers April 13, 2017

That’s right folks, it’s that time of year again…Marketo’s annual Marketing Nation Summit is just around the corner! Whether you’re manning a booth, presenting, taking notes or were just lucky enough to receive a last-minute invite, it’s going to be epic.

But this doesn’t mean you should plan on attending without a strategy in place. In fact, even just wandering the floor can require clever survival tactics. To help you “Summit” like a boss, we’ve gathered some tips and tricks based on our own attendance experience over the years. Read more

06 Apr 2017

Marvel Marketers Content Permalink

Marketo & HTML: What You REALLY Need to Know

Marvel Marketers April 6, 2017

Marketo has become increasingly more user-friendly over the past few years, but it can still stump even a seasoned professional if they don’t have the right coding skills. Let’s explore the basics of HTML, so you can look like the king or queen of code in front of your Marketo peers with your impeccably designed emails. Read more

29 Mar 2017

Marvel Marketers Account Based Marketing, Best Practices, Lead Generation, Marketing Automation Permalink

3+1 Things We Learned in Boston

Marvel Marketers March 29, 2017

Last week, Maneeza and I had the pleasure of presenting for the Boston Marketo User Group (BMUG) during two days of Everything ABM. And it was awesome! Read more

22 Mar 2017

Marvel Marketers Account Based Marketing, Best Practices, Lead Generation, Marketing Automation Permalink

A Computer “Gut Check” for Your Contacts: Should You Trust It?

Marvel Marketers March 22, 2017

By its namesake, Fuzzy Logic Matching sounds pretty, well… unreliable. But what’s in a name? A data pairing algorithm by any other name would be as sweet! Shakespeare quotes aside, Fuzzy Logic Matching can (and probably should) be one of your best friends when you’re ready to identify your target list as part of your Account Based Marketing (ABM) efforts. Here’s why. Read more

15 Mar 2017

Marvel Marketers Account Based Marketing, Best Practices, Marketing Automation Permalink

Down the Rabbit Hole: Exploring the Account Based World

Marvel Marketers March 15, 2017

Back in 2009, I started research for a book called “Precision Marketing.” And it was during this pursuit of knowledge that I came across another book that would become paramount not only in the project I was working on at the time, but my own personal career as a marketer. It was a book called “Spanning Silos.” Read more