Whether your focus is B2B, B2C or P2P, it boils down to this: we talk to people. Companies are run by actual humans, and when these companies have problems–it’s people that are looking for the answers. We see this theme throughout the smallest startup to the largest enterprise business. Read more
Here’s a Secret for Importing Your Lists Into Marketo…
Does the health of your data leave you feeling embarrassed? Don’t worry, you aren’t alone. Life (not to mention improper list importing) can leave us feeling disorganized and overwhelmed at times. But instead of pointing fingers at why your data is in the state that it’s in, let’s talk about the solution–creating a list import template. Read more
What My Marketing Past Tells Me About the Future of ABM
Back in 2008, things didn’t look so good for marketers. In fact, I finished my MBA that very year and at our graduation, the faculty encouraged us to travel rather than look for jobs. Yikes.
Marketing was lost and it wasn’t hard to understand why–up until this point we had only spoken about our brand, our brand, our brand, and did we forget to mention our brand? Getting your logo out there whether plastered on the walls of a stadium, falling from the mouth of a celebrity, coyly featured on the set of a sitcom, or, the Holy Grail–movie placement–was all that seemed to matter. The problem with this was that there was no way to measure the actual ROI in real dollars. We had no way to say to our colleagues, “Here is the tangible impact we’ve had on this business based off our efforts.” Read more
Target Practice – Why ABM is Just Like the NBA, NFL, and MLB
When’s the last time you practiced hitting a target? It’s no secret that the more you repeat the same motion over and over and over again, the better you become at that particular skill–just ask any NBA, NFL or MLB player. The world’s best athletes get it, so why don’t we apply the same learnings to marketing? After all, it’s usually the amount of time someone spends on target practice that separates the novices from the greats. Read more
ABM – Is It Just Another Acronym or Something You Should Care About?
Account Based Marketing (ABM) seems to be on the tip of everyone’s tongue lately. Much like Content Marketing was the proverbial “It Girl” 5 years ago, ABM (again like content marketing) isn’t a new thing, rather it’s how we as marketers are choosing to approach this topic that is making it buzzworthy. Read more
Marvel Marketers 2017, Living the Dream
…more like working hard against the dream, but never the less, at least the title rhymes. The bigger we get, the harder it is for me to tell you wonderful industry friends and colleagues all the great things we are up to @MarvelMarketers. Read more
Marketo Analytics: Using Channels and Program Statuses for Analytics Gold
I’ve heard every excuse for why program statuses and successes are not being tracked in Marketo. Read more
Engagio Partnership, Learnings and a Relief
Hello Friends,
I am very excited to officially launch Marvel Marketers’ Partnership with Engagio. We have learned tons in the past several months, as we collectively answer the important questions in this new phase of evolution regarding how to generate revenue. Read more
How to Engage your Customers, Stay Compliant, Make Legal Happy … All While Maintaining your Sanity
In heavily regulated industries, it can seem impossible to reach consumers in a meaningful way. You know that your current customers—and future customers—expect relevant, personalized messaging and trust you with their sensitive information. You also know your legal and compliance teams have significant concerns about data collection and storage and would prefer batch and blast to avoid using any of the data on hand. Read more
