It’s a question that pops up a lot—what’s the difference between an email program and an operational email? What does each one do, and when do you use one over the other?
Best Practices for Marketo Program Statuses – Part 2
In “Best Practices for Marketo Program Statuses – Part 1”, we talked about how important program statuses are for your tracking, reporting, and optimizing.
Now let’s dig into some deeper details.
Best Practices for Your Marketo Program Statuses – Part 1
Program statuses are powerful ways to track the behaviors of the people in your database, and they add a big boost to your Marketo reports because they’ll tell you how successful each of your marketing tactics is.
5 Best Practices for Social Media Engagement
Right now, hundreds of millions of people are using social media websites. No matter what industry you’re in, generating quality engagement in social media is vital.
But getting that engagement isn’t easy. After all, everyone else is trying to get it, too! If you want to make the most of your social media engagement, follow these 5 superhero-approved best practices.
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Making the Most Out of Marketo’s Best Reporting Tool
Last week, we talked about several of the Custom reports you can create in Marketo to get an even better look at your data. This week, we’re discussing one of our favorite features—Marketo’s Revenue Cycle Explorer (RCE).
If you purchased it, you’ve got the platform’s most advanced reporting tool. With it, you can dig deeper into your data and see things like the ROI relationship between your marketing and your opportunities, large pivot tables, and a more specific analysis of your sales funnel.
But if you want to take advantage of everything that RCE has to offer, you have to understand Channel Analytics Behavior.
Create Custom Marketo Reports for Better Data Analysis
While Marketo Analytics has reports for email, landing page, and web page data, if you want to dig deeper into your data, you need to take advantage of Marketo’s customization tools.
The People Performance Report will allow you to build custom Marketo reports and answer questions like:
- How many leads are coming from social media vs your website?
- What Acquisition Program leads to the most opportunities?
- Which Engagement Program do your new leads end up in?
- How many leads are in Marketo from each lead source?
- What lead sources are generating the most revenue?
Marketing Automation & Account Based Marketing – The First 90 Days
Technology in today’s world is always changing. It seems like everyone was just buzzing about marketing automation, and now technology has given you the power to create Account Based Marketing (ABM) so that you can focus on sales development, customer success, and yes, plenty of marketing.
If you feel a little overwhelmed by all of these changes, you’re not alone.
A Superhero’s Guide to Reducing Email Unsubscribes
Unsubscribe /ʌnsəbˈskrʌɪb/
Verb. 1. Cancel a subscription to an electronic mailing list or online service. 2. An email marketer’s worst nightmare.
We’ve all been there. You send out an email and then anxiously await as the unsubscribe count ticks up…and up…and up. While you can’t prevent leads from unsubscribing, there are steps you can take to reduce the number of people who unsubscribe from your list.
Spelling out a Successful Content Marketing Strategy
In most companies, content marketing is either considered a blessing or a curse.
Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.
But what exactly is “proper” content? How do you create the right strategy?
The Marketo Webinar Features You Should be Using, Like, Now
Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?
