Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.
In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.
When’s the last time you practiced hitting a target?
It’s no secret that the more you repeat the same motion over and over and over again, the better you become at that particular skill—just ask any NBA, NFL or MLB player. The world’s best athletes get it, so why don’t we apply the same learnings to marketing?
Halloween is chock full of scary ghosts and goblins, but they don’t have anything on these 4 content marketing mistakes. Make any of them, and it will spell doom and gloom for your entire marketing strategy. Talk about terrifying!
It’s a question that pops up a lot—what’s the difference between an email program and an operational email? What does each one do, and when do you use one over the other?
In “Best Practices for Marketo Program Statuses – Part 1”, we talked about how important program statuses are for your tracking, reporting, and optimizing.
Now let’s dig into some deeper details.
Program statuses are powerful ways to track the behaviors of the people in your database, and they add a big boost to your Marketo reports because they’ll tell you how successful each of your marketing tactics is.
Right now, hundreds of millions of people are using social media websites. No matter what industry you’re in, generating quality engagement in social media is vital.
But getting that engagement isn’t easy. After all, everyone else is trying to get it, too! If you want to make the most of your social media engagement, follow these 5 superhero-approved best practices.
Last week, we talked about several of the Custom reports you can create in Marketo to get an even better look at your data. This week, we’re discussing one of our favorite features—Marketo’s Revenue Cycle Explorer (RCE).
If you purchased it, you’ve got the platform’s most advanced reporting tool. With it, you can dig deeper into your data and see things like the ROI relationship between your marketing and your opportunities, large pivot tables, and a more specific analysis of your sales funnel.
But if you want to take advantage of everything that RCE has to offer, you have to understand Channel Analytics Behavior.
While Marketo Analytics has reports for email, landing page, and web page data, if you want to dig deeper into your data, you need to take advantage of Marketo’s customization tools.
The People Performance Report will allow you to build custom Marketo reports and answer questions like:
Technology in today’s world is always changing. It seems like everyone was just buzzing about marketing automation, and now technology has given you the power to create Account Based Marketing (ABM) so that you can focus on sales development, customer success, and yes, plenty of marketing.
If you feel a little overwhelmed by all of these changes, you’re not alone.
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