It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.
Here are three projects where our superheroes did exactly that:
Imagine this…
You’re in charge of a major event and those email invites that are scheduled to be sent out today aren’t going out anytime soon. You silently start freaking out because you had chosen this specific send date in order to give your invitees an entire month to RSVP, and the number of registrants is the biggest key result that your boss is using to measure your success.
How do you make sure this never happens again?
If you’ve ever bought or signed up for anything online, you’ve received a transactional email. Things like order confirmations, account creation confirmations, and shipping confirmations are all vital responses to doing business on the web. They’re so vital, in fact, that they receive 8 times as many opens as “regular” marketing emails.
With all of those extra opens, wouldn’t it be nice to get some extra engagement out of them?
Transactional emails can be a valuable tool for building relationships and boosting revenue, but most organizations overlook them. Here are 4 ways that you can buck the trend and take full advantage of them:
Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.
That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:
If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.
Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:
The birds are chirping, and the sun is finally starting to shine. It’s official—spring has arrived! It’s time to organize that closet, pick up the broom, and get rid of all the clutter. While this annual ritual of meticulously cleaning and sorting is in full swing, you should also make sure you give your data a good clean!
Companies, both small and large, must keep up with tidying up their virtual closets on a regular basis. As we continue to collect an increasing amount of data, there are steps we must take to ensure our data is clean, organized, and updated appropriately.
Let’s review some tips to help you stay on track and give your data the spring cleaning it deserves.
With all the time we spend on emails that render flawlessly across desktop and mobile, it’s unfortunate how often I tap on an email CTA and end up at a less-than-perfect landing page that either loads slowly or doesn’t display very well on my device.
With some industry verticals already having 50% of opens on tablet and mobile devices, it’s more important than ever to make sure you’re optimizing your landing pages and your landing page templates.
Here are a few tips from our Technology Solutions Services team to help you get the most out of your landing pages:
Planning a webinar? Got the topic and speaker already figured out?
Great!
Now what?
The prep work you do now will determine how successful your webinar actually is. And you have to start early. Check out this superhero-approved 7-week prep plan:
It’s been three years, and you are still the Marketing Operations manager at your company. You’ve gotten good, I mean, really good at your job. Your templates are flawless, you’ve reduced turnaround time by 70%, and your database is so clean you can eat tomato soup out of it. You’re in a good place, but you’re in the same place.
Meanwhile, everyone else around you seems to be doing things. How did Josh the SDR transition to become a Customer Success Engineer? When did Wendy the intern become Head of Brand? Sam left to start his own company?! (Who took the Honolulu Cookies that I left on his desk?!)
When your job requires you to hyperfocus on the details, it can be easy to get lost in the day-to-day that you forget to focus on your own self growth.
This has been one my biggest challenges, and one I’m constantly working on. Over the past few years, I’ve picked up a few best practices to shake me out of my tunnel vision and help me refocus on my own personal and career growth.
People tend to think that creating an effective lead scoring plan is challenging, but it doesn’t have to be. In fact, it can be a great interactive process between your sales and marketing teams that helps strengthen their relationship.
How does lead scoring work? Read more
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