We’ve all been there. You send out an email and then anxiously await as the unsubscribe count ticks up…and up…and up. While you can’t prevent leads from unsubscribing, there are steps you can take to reduce the number of people who unsubscribe from your list.
In most companies, content marketing is either considered a blessing or a curse.
Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.
But what exactly is “proper” content? How do you create the right strategy?
Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?
In the time it takes you to read this sentence, someone in America will need blood. Whether it’s a car accident victim or a cancer patient who needs transfusions throughout his treatment, there is a very strong need for blood across the country.
Because of this need, our superheroes decided to take action. Our non-profit foundation, Mpact, will be a Community Partner at the Oakland A’s Blood Drive on August 26, 2018.
(Not in the Bay Area? Join our team of real-life superheroes by pledging your support to the online blood drive we’re hosting with the Red Cross, Sleeves Up.)
Maintaining a clean database is one of the hardest–-and most time-consuming–-parts of a marketer’s job. To make things easier, we’ve created a step-by-step process full of best practices that will help you normalize key data sets in your marketing automation platform.
People tend to think that creating an effective lead scoring plan is challenging, but it doesn’t have to be. In fact, it can be a great interactive process between your sales and marketing teams that helps strengthen their relationship.
How does lead scoring work? Read more
If you read my last blog post, you know that MarvelMarketers is celebrating its 5th birthday this month and that we’ve created something big to take our work beyond the marketing world.
Our thirst for truly being heroic every single day made the decision to launch our non-profit foundation, Mpact, super easy. The second I spoke of the vision, our superheroes lined up to help!
So, “Why so serious?” Why a formal foundation?
Google says: “It takes 5 years to get to know someone”.
That’s the first option that pops up in Google’s search box when you type in “It takes 5 years to”.
Why am I searching for such a phrase?
It is Marvel Marketers’ five year anniversary (Happy Birthday to us!!), and I wanted to know what other amazing things take five years to do.
But there’s actually a more compelling a question to ask – What have I learned about Marvel Marketers in the last five years? Or more importantly, what have we come to be KNOWN for in our five years by you, our industry friends?
Landing pages are essential to any digital lead generation effort, but are you creating landing pages that drive conversions or act as a repellent? If you want to see landing page success, you need to get these 7 things right:
GDPR.
It’s only four little letters, but it’s about to have a giant impact on your sales and marketing efforts.
The European Union’s General Data Protection Regulation goes into effect tomorrow, May 25th. If you don’t comply with GDPR, you may have to stop all of your marketing in the EU, and you could face heavy fines.
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