Best Practices, Marketing Automation, Optimization 23 Sep 2019 Systems in Control Part 3 – More Better Data How well do you understand your best customers? It’s a simple but loaded question. Businesses spend a considerable portion of… Phil Leichtle
Marketing Automation, Marvel Marketing Minute 18 Jul 2019 Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs Hoolicon, your company’s largest event, is coming back in 2020! Your marketing team is going full force to promote this… Janice Lee
Best Practices, Marketing Automation, Marvel Marketing Minute 13 Jun 2019 Marvel Marketing Minute – Using Program Influence to Answer Your Biggest Marketing Questions In a previous post, I talked about setting up and making your Marketo Program and Salesforce (SFDC) Campaigns work together.… Cassie Lloyd
Best Practices, Marketing Automation, Marvel Marketing Minute 14 Mar 2019 Marvel Marketing Minute – 3 Things You Have to Do to Make Marketo Programs and SFDC Campaigns Work Together As marketers, we are always trying to find ways to make sure our marketing efforts are tracked and receive credit… Cassie Lloyd
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 29 Mar 2017 3+1 Things We Learned in Boston Last week, Maneeza and I had the pleasure of presenting for the Boston Marketo User Group (BMUG) during two days… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 22 Mar 2017 A Computer “Gut Check” for Your Contacts: Should You Trust It? By its namesake, Fuzzy Logic Matching sounds pretty, well... unreliable. But what’s in a name? A data pairing algorithm by… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 01 Mar 2017 Why it Should be Called AB(P)M Whether your focus is B2B, B2C or P2P, it boils down to this: we talk to people. Companies are run… Marvel Marketers
Account Based Marketing, Lead Generation, Marketing Automation 22 Feb 2017 What My Marketing Past Tells Me About the Future of ABM Back in 2008, things didn’t look so good for marketers. In fact, I finished my MBA that very year and… Marvel Marketers
