Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation 30 May 2017 How to Prepare for Marketo’s New MCE So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored… Rebecca Chase
Best Practices, Education, Marketing Automation, Optimization 24 May 2017 Import Your Lists the Easy Way You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising… Rebecca Chase
Account Based Marketing, Brand Awareness, Company News, Marketing Automation, Uncategorized 13 Apr 2017 2017 Summit Survival Guide: What you Need to Know, Bring and Look For That’s right folks, it’s that time of year again...Marketo’s annual Marketing Nation Summit is just around the corner! Whether you’re… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 29 Mar 2017 3+1 Things We Learned in Boston Last week, Maneeza and I had the pleasure of presenting for the Boston Marketo User Group (BMUG) during two days… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 22 Mar 2017 A Computer “Gut Check” for Your Contacts: Should You Trust It? By its namesake, Fuzzy Logic Matching sounds pretty, well... unreliable. But what’s in a name? A data pairing algorithm by… Marvel Marketers
Account Based Marketing, Best Practices, Marketing Automation 15 Mar 2017 Down the Rabbit Hole: Exploring the Account Based World Back in 2009, I started research for a book called “Precision Marketing.” And it was during this pursuit of knowledge… Marvel Marketers
Best Practices, Education, Marketing Automation, Optimization 09 Mar 2017 Are you Getting the Most out of Marketo? 5 Things You Should Be Doing Are you getting the most out of Marketo? Here are 5 things you should be doing in your instance right… Rebecca Chase
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 01 Mar 2017 Why it Should be Called AB(P)M Whether your focus is B2B, B2C or P2P, it boils down to this: we talk to people. Companies are run… Marvel Marketers
Best Practices, Education, Marketing Automation 23 Feb 2017 Here’s a Secret for Importing Your Lists Into Marketo… Does the health of your data leave you feeling embarrassed? Don’t worry, you aren’t alone. Life (not to mention improper… Rebecca Chase
Account Based Marketing, Lead Generation, Marketing Automation 22 Feb 2017 What My Marketing Past Tells Me About the Future of ABM Back in 2008, things didn’t look so good for marketers. In fact, I finished my MBA that very year and… Marvel Marketers
