The superheroes here at Marvel Marketers love passing along tips that you can take back to your desk and implement right away. In fact, we love it so much that we’ve created a weekly tips series called “The Marvel Marketing Minute” that we think you’ll really enjoy.
On Thursdays, we’ll share some quick superhero-approved tips that will help your marketing efforts shine.
Here’s the first one:
The new year is a great time to clean up your data.
A dirty database will clog up your path to success. In fact, Kissmetrics’ research shows that running a lead generation campaign without cleaning your data first wastes 546 hours per year for every single sales rep.
Did you know that you’ll lose 25% of your email list every single year thanks to people switching jobs, switching email providers, and unsubscribing?
That’s why you should start 2019 by:
- Eliminating duplicate leads–which you can do by filtering by email address in Marketo
- Bidding bon voyage to leads who aren’t interacting with you
- Getting rid of any bogus email addresses that are weighing down your database. In Marketo, you can set up a smart list to identify junk addresses. From there, you can place them on a blacklist or delete them altogether.
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