According to a 2018 study, there are nearly 1.7 billion sites living on the world wide web. Add that to the 124.5 business emails that are sent out every day and the 5,000 ads the average person is exposed to every day, and you’ve got an awful lot of content floating around!
In order to stand out from the crowd, your content needs to be absolutely irresistible. But how do you tell if it is?
The majority of organizations don’t give much thought to their websites once they’re up and running. Unless there’s some kind of technical snafu, you probably aren’t actively thinking about ways to improve your user experience and boost conversions.
Unfortunately, though, there are a lot of websites out there that aren’t reaching their full potential. How do you know if yours is one of them?
Every brand wants more engagement, but getting it can be challenging.
Fortunately, there’s a really easy change you can make that can send your engagement soaring.
The superheroes here at Marvel Marketers love passing along tips that you can take back to your desk and implement right away. In fact, we love it so much that we’ve created a weekly tips series called “The Marvel Marketing Minute” that we think you’ll really enjoy.
On Thursdays, we’ll share some quick superhero-approved tips that will help your marketing efforts shine.
Here’s the first one:
“What is content?”
It sounds like a really easy question, right? All of the stuff you see published on the web (including this blog post!) is content.
At the end of 2018, 50% of organizations surveyed said they planned on increasing their content marketing budget over the next year. If you want to increase your brand awareness, thought leadership, and ROI, you have to dig deeper into the definition of “content.”
So, what makes for great content?
With the end of 2018 just two weeks away, it’s time to start thinking about all of those New Year’s Resolutions you’re going to make. Forget the old standbys that no one ever seems to stick to—like quitting smoking cold turkey, arriving at the gym at 5:00 AM, and getting a full 8 hours of sleep every night.
Instead, focus on New Year’s Resolutions that are more realistic and more beneficial for your business. If you haven’t done so already, our superheroes suggest making content marketing a big focus for your organization in 2019.
Marketo Engagement Programs are designed to build and send your lead and customer nurtures with ease. But in order to set yourself up for nurturing success, you need to have a clear understanding of the benefits, limitations, and best practices of this tool.
So many marketing decisions are made based on data, but with all of the features, reporting, and customization that Marketo offers, keeping track of all that data can feel a little overwhelming.
Fortunately, there’s an easy solution!
Marketo’s smart list subscriptions make it easy to keep tabs on your data. So easy, in fact, that they send the most important details right to your inbox!
The better your Marketo channel strategy is, the better your reporting will be. And the better your reporting is, the easier it will be to make smart, data-driven business decisions.
When I started Marvel Marketers, immediately, one of our underlying philosophies became to maintain an attitude of gratitude. It was important that we do this, not just as a philosophical exercise, but that we live our intent.
I have spent a lot of time studying Joy and Happiness. I studied them analytically when I taught Economics for 12 years, and I study them constantly as part of my personal journey through life. I don’t know what attracts me so much to the topics, but I am very grateful for it.
I have been lucky to know the ROI (hehe) of gratitude as a fundamental truth. For those of you who have not had such luck, here is a fantastic collection of no fewer than 26 studies which show you the science and benefits of gratitude. If you like videos, here is a great < 5 Minute Video.
While I believe every day should be Thanksgiving, I am still very happy there is a single day dedicated for all of us to take a minute and be grateful. I want to take advantage of this upcoming day and share with you all we are thankful for at MM.
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