February 7, 2019 Marvel Marketers

Marvel Marketing Minute – Survey Your Way to Segmentation Success

One of the most important steps in every marketing campaign is figuring out how you’re going to split up your audience. By segmenting your database, you can create communication that’s tailored to each group’s needs and wants.

Best of all, Marketo makes it easy to see exactly how each segment of your audience performs:


No matter how you split up your audience, it’s crucial that you do so because the right segmentation creates:

  • Higher open rates
  • Higher click rates
  • More conversions
  • Fewer unsubscribes

Not sure how to segment your audience? Let them do it for you!


One tactic that’s often overlooked is surveys and quizzes. Ask the right questions, and you’ll know exactly how to segment your database. And with a tool like Survey Monkey, you can create all kinds of quizzes and surveys for free. The questions can be as creative as you want, and depending on what you ask, you can get a whole lot more than just demographic information. It’s an easy way to find out more about each person’s tastes and preferences.  

You may need to give your leads an incentive for participating. However, this creates another great opportunity—sending targets a free copy of your new white paper, detailed infographic, or instructional video in exchange for them taking part.

Just like that you’ve got another chance to show off your expertise and engage with your audience!


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Marvel Marketers

Marvel Marketers LLC is an award-winning global marketing agency that dedicates itself to setting the standards for industry excellence and forming long-term partnerships with both enterprise and SMB organizations. With an original focus on marketing automation, Marvel Marketers’ team has grown to include strategic experts in creative content, technology solutions, account-based marketing, events marketing, and data analysis. Professor M’s Academy, Marvel Marketers’ training arm, was the first of its kind in the industry and continues to lead the way with new offerings.