Account Based Marketing, Best Practices, Marketing Automation 15 Mar 2017 Down the Rabbit Hole: Exploring the Account Based World Back in 2009, I started research for a book called “Precision Marketing.” And it was during this pursuit of knowledge… Marvel Marketers
Best Practices, Education, Marketing Automation, Optimization 09 Mar 2017 Are you Getting the Most out of Marketo? 5 Things You Should Be Doing Are you getting the most out of Marketo? Here are 5 things you should be doing in your instance right… Rebecca Chase
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 01 Mar 2017 Why it Should be Called AB(P)M Whether your focus is B2B, B2C or P2P, it boils down to this: we talk to people. Companies are run… Marvel Marketers
Best Practices, Education, Marketing Automation 23 Feb 2017 Here’s a Secret for Importing Your Lists Into Marketo… Does the health of your data leave you feeling embarrassed? Don’t worry, you aren’t alone. Life (not to mention improper… Rebecca Chase
Account Based Marketing, Lead Generation, Marketing Automation 22 Feb 2017 What My Marketing Past Tells Me About the Future of ABM Back in 2008, things didn’t look so good for marketers. In fact, I finished my MBA that very year and… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 15 Feb 2017 Target Practice – Why ABM is Just Like the NBA, NFL, and MLB When’s the last time you practiced hitting a target? It’s no secret that the more you repeat the same motion… Marvel Marketers
Account Based Marketing, Lead Generation, Marketing Automation 08 Feb 2017 ABM – Is It Just Another Acronym or Something You Should Care About? Account Based Marketing (ABM) seems to be on the tip of everyone’s tongue lately. Much like Content Marketing was the… Marvel Marketers
Account Based Marketing, Additional Resources, Company News, Content, Education, Entrepreneurship, Marketing Automation 13 Jan 2017 Marvel Marketers 2017, Living the Dream ...more like working hard against the dream, but never the less, at least the title rhymes. The bigger we get,… Maneeza Aminy
Best Practices, Marketing Automation, Optimization 01 Dec 2016 Marketo Analytics: Using Channels and Program Statuses for Analytics Gold I’ve heard every excuse for why program statuses and successes are not being tracked in Marketo. It takes too much… Marvel Marketers
Account Based Marketing, Company News, Lead Generation, Marketing Automation 15 Nov 2016 An Ode to Marketing Automation – Part Deux 3 Years past and wiser are you Time for an Ode to our Industry . . . Part Deux Opens… Maneeza Aminy
