Additional Resources, Best Practices, Education, Marketing Automation, Optimization 12 Oct 2017 Get the Nurture Results Your Team Actually Needs It’s a brand new quarter, and chances are your Demand Gen team is hungry to launch an engagement program. As it… Marvel Marketers
Best Practices, Brand Awareness, Content, Marketing Automation, Optimization, Social Media 21 Jun 2017 How to Tell if Your Content Deserves a Crown (or Exile) I know you hear it. That not-so-subtle chant of “Content is king!” ringing in your ears. But I won’t bother… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 08 Jun 2017 The Fathers of Decision Analysis and A Warning For Marketers When I travel, I read... a lot. It’s really my only quiet time to catch up on all of the… Marvel Marketers
Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation 30 May 2017 How to Prepare for Marketo’s New MCE So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored… Rebecca Chase
Best Practices, Education, Marketing Automation, Optimization 24 May 2017 Import Your Lists the Easy Way You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising… Rebecca Chase
Account Based Marketing, Brand Awareness, Company News, Marketing Automation, Uncategorized 13 Apr 2017 2017 Summit Survival Guide: What you Need to Know, Bring and Look For That’s right folks, it’s that time of year again...Marketo’s annual Marketing Nation Summit is just around the corner! Whether you’re… Marvel Marketers
Content 06 Apr 2017 Marketo & HTML: What You REALLY Need to Know Marketo has become increasingly more user-friendly over the past few years, but it can still stump even a seasoned professional… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 29 Mar 2017 3+1 Things We Learned in Boston Last week, Maneeza and I had the pleasure of presenting for the Boston Marketo User Group (BMUG) during two days… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 22 Mar 2017 A Computer “Gut Check” for Your Contacts: Should You Trust It? By its namesake, Fuzzy Logic Matching sounds pretty, well... unreliable. But what’s in a name? A data pairing algorithm by… Marvel Marketers
Account Based Marketing, Best Practices, Marketing Automation 15 Mar 2017 Down the Rabbit Hole: Exploring the Account Based World Back in 2009, I started research for a book called “Precision Marketing.” And it was during this pursuit of knowledge… Marvel Marketers
