How to Tell if Your Content Deserves a Crown (or Exile)

I know you hear it.

That not-so-subtle chant of “Content is king!” ringing in your ears.  But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.

Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.

Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Continue reading →

Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Marketing Automation, Optimization, Social Media

Marketo & HTML: What You REALLY Need to Know

Marketo has become increasingly more user-friendly over the past few years, but it can still stump even a seasoned professional if they don’t have the right coding skills. Let’s explore the basics of HTML, so you can look like the king or queen of code in front of your Marketo peers with your impeccably designed emails. Continue reading →

Posted by Marvel Marketers in Content
5 Crucial Steps for Lead Nurture Success

5 Crucial Steps for Lead Nurture Success

A proper lead nurture strategy is key to a strong marketing automation setup. Not only will lead nurture help qualify leads for sales, it can help your sales team close the deal, upsell current customers into new products or services, and help reduce the sales time. These 5 tips will help you setup a successful lead nurture strategy.
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Posted by Marvel Marketers in Content, Marketing Automation