Content 06 Apr 2017 Marketo & HTML: What You REALLY Need to Know Marketo has become increasingly more user-friendly over the past few years, but it can still stump even a seasoned professional… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 29 Mar 2017 3+1 Things We Learned in Boston Last week, Maneeza and I had the pleasure of presenting for the Boston Marketo User Group (BMUG) during two days… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 22 Mar 2017 A Computer “Gut Check” for Your Contacts: Should You Trust It? By its namesake, Fuzzy Logic Matching sounds pretty, well... unreliable. But what’s in a name? A data pairing algorithm by… Marvel Marketers
Account Based Marketing, Best Practices, Marketing Automation 15 Mar 2017 Down the Rabbit Hole: Exploring the Account Based World Back in 2009, I started research for a book called “Precision Marketing.” And it was during this pursuit of knowledge… Marvel Marketers
Account Based Marketing, Best Practices, Content 08 Mar 2017 Don’t Forget These Key Parts of your Account Based Content Strategy Content marketing is transforming the world of B2B marketing like never before, allowing marketers to initiate conversations and develop relationships… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 01 Mar 2017 Why it Should be Called AB(P)M Whether your focus is B2B, B2C or P2P, it boils down to this: we talk to people. Companies are run… Marvel Marketers
Account Based Marketing, Lead Generation, Marketing Automation 22 Feb 2017 What My Marketing Past Tells Me About the Future of ABM Back in 2008, things didn’t look so good for marketers. In fact, I finished my MBA that very year and… Marvel Marketers
Account Based Marketing, Best Practices, Lead Generation, Marketing Automation 15 Feb 2017 Target Practice – Why ABM is Just Like the NBA, NFL, and MLB When’s the last time you practiced hitting a target? It’s no secret that the more you repeat the same motion… Marvel Marketers
Account Based Marketing, Lead Generation, Marketing Automation 08 Feb 2017 ABM – Is It Just Another Acronym or Something You Should Care About? Account Based Marketing (ABM) seems to be on the tip of everyone’s tongue lately. Much like Content Marketing was the… Marvel Marketers
Best Practices, Marketing Automation, Optimization 01 Dec 2016 Marketo Analytics: Using Channels and Program Statuses for Analytics Gold I’ve heard every excuse for why program statuses and successes are not being tracked in Marketo. It takes too much… Marvel Marketers
